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Fascinated by the unquantifiable power of plants, and convinced that the plant kingdom is the place
to start when seeking out major new treatments, I focused on 5 fundamentals [nature, innovation, evaluation,
accessibility and sensory experience] that, day after day, inspire my beauty philosophy
and provide my focus for building the NUXE brand.

Aliza Jabès

The story of NUXE is indivisible from Aliza Jabès, President of the NUXE Group.

A graduate of the Paris Institute of Political Studies and holder of an MBA in Marketing & Finance, Aliza Jabès, an inspired female entrepreneur, decided early on to be the mistress of her own destiny.

At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand which would bring together Nature and Luxury. Her philosophy: ultra-feminine skincare which would be based on a pharmaceutical approach: nature, innovation, evaluation, accessibility and sensory experience.

In 2007 and 2011, Aliza Jabès and NUXE were awarded the INPI* trophy for innovation bestowed on companies making innovation their driving force... indisputable professional recognition of the NUXE Group's business model.

*Institut National de la Propriété Industrielle [National Industrial Property Institute, France].

NUXE by numbers

NUXE, the leader in the major beauty segments in pharmacies




*Source: IMS Health – Pharmacies – Anti-ageing and anti-wrinkle face products market – year 2013 – based on value.

** Source: IMS Health – Pharmacies – Women's skincare body oils market – year 2013 – based on value.

*** Source: IMS Health, Pharmacies - Body firming products market - fixed YTD to the end of December 2013 - by value and volume.

  • 65 countries

    International presence

  • 45 patents filed

    Guarantee of performance,
    innovation and exclusivity

  • 30 nuxe spas

    Situated in the most luxurious locations

The NUXE Philosophy

Since its creation, the NUXE Laboratory has focused on developing high quality skincare products based on the 5 pillars of the pharmaceutical approach and adapted for the cosmetics industry.

  • 1Nature

    The inexhaustible source of creativity and effectiveness.
    Nature is at the heart of the vision of cosmetics.

  • 2Innovation

    NUXE has had its own integrated Research & Development
    laboratory since the beginning. Today, 45 patents have already
    been filed and a number of others are being worked on.

  • 3Evaluation

    A product is only launched once its safety and efficacy are proven
    by rigorous testing and objectives carried out under dermatological supervision.

  • 4Accessibility

    The most effective natural cosmetics are not always the most expensive.
    NUXE always aims to offer consumers high-performance products at a fair price.

  • 5Sensory Experience

    NUXE places considerable importance on the sensory pleasure of different
    textures the subtlety of the fragrances and on captivating names in order to
    combine effectiveness with frequent use.

  • Key dates in France

    Aliza Jabès buys the NUXE Laboratory
    Launch of Huile Prodigieuse®, the first product and the first success story.
    Creation of Baume Lèvres Rêve de Miel® Lip Balm
    Launch of the Crème Fraîche® de Beauté product line
    Opening of the first NUXE Spa
    Creation of the Nirvanesque® range
    Creation of the BIO-BEAUTÉ® by NUXE brand
    NUXE launches its Men's range, NUXE Men
    Launch of the very first NUXE fragrance, Prodigieux® Le Parfum
    Launch of the NUXE SUN sun skincare range
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